Logo, Graphic and Artwork Processing

To ensure your product is presented in the best possible manner, it is essential that the correct process is used in each instance. Our experienced team will guide you through the many options available and recommend the most appropriate selection of processes, design and colour selection.

As the suitability varies greatly between different products and surfaces, we recommend you contact us on 07-3823 5753 to discuss your ideas with one of the PromoShack team members who can offer some friendly advice and help you avoid costly errors or confusion.

A brief explanation of some of the processes available:


A stitched design using threads.

Your design or image is converted from the artwork file to a digitized image which creates the coding for each individual stitch colour. The embroidery machine then processes the code to create the image on the fabric item e.g. cap, clothing, bag.

The complexity and size of the design will determine the cost for the embroidery process.

Screen Printing:

A printing technique using a woven mesh screen and an ink-blocking stencil.

Your design is created by removing areas of the stencil which is placed on the mesh screen. Ink is then pressed through, leaving a sharp-edged image onto a substrate. It produces a clear image with a sharp printing technique.

Screen Printing is most suited to large areas of fabric, such as T-Shirts, bags and towels.

Sublimation Printing:

Heat is used to transfer dye to fabric and promotional products.

A dye-sublimation printer (or dye-sub printer) creates photographic quality reproduction of images using a heat process onto irregular surfaces. The image can be created with a 4-colour process.

Soft, irregular surfaces such as tents, stubby coolers and towels are often printed using this method.

Digital Transfers:

Sophisticated print equipment digitally reproduces your design as a transfer to be applied to objects.

Favoured due to the possibility to produce exceptional colour vibrancy, detail and durability, this process is generally selected when full colour images are required for promotional items.

With accurate detail and complex images able to be reproduced, garments, cooler bags, compendiums and stress balls are frequently printed using Digital Transfers.

Pad Printing:

Transfers a 2-D image onto a 3-D object.

The image is transferred via a silicon pad onto a substrate, allowing printing onto otherwise impossible products with uneven textures and 3-D shapes. Soft or squishy products can only be printed with one colour, as exact placement of additional colours would be extremely difficult.

Logos on key rings, pens or golf balls are most effectively produced with the Pad Printing process.

Decal Printing:

The design is recreated as a decal then applied to hard surfaces.

Up to 4 colours can be applied on a pre-printed decal, which is then applied to the surface and fired for durability. Exact colour reproduction is difficult due to the complex process.

Decal Printing is commonly used for applying designs to ceramics, glassware and coffee mugs.

Laser Engraving:

Lasers, using intensely focused monochromatic light, cause a change to the actual surface of the object, either by etching into or permanently altering the appearance of the surface.

As this technique does not use ink which can wear off or tool bits which require replacement during the process, the result is a very durable and exact design.

Single colour images reproduced onto wood, glass, metal or a selection of plastic products are completed using the Laser Engraving process.